Top five reasons to use HPP

High Pressure Processing is a cutting edge new technology in the

food preservation industry. People have been using temperature (Pasteurization) to preserve food for about a century. Now is the time to add to the existing arsenal to become more powerful against the bacteria and other microorganisms. Here are the top five reasons to embrace this technological change for better branding and business results.

Gaining customers’ satisfaction

By providing customers with fresher flavor and healthy or convenient attributes, HPP meets their preferences in food markets. It also gives your company an image of being an innovative company in the eyes of your customers.

As a retailer, you cannot survive and thrive without satisfying the customer. The top reason to use HPP Technology is to have high quality products to offer for customers’ satisfaction. HPP Technology preserves maximum food nutrients – the implicit quality of a food item. It also preserves explicit qualities like taste and texture. Moreover, it keeps freshness, another quality, of food preserved for a longer period.

Operate within legal requirements and health standards

Mostly HPP technology is within the legal framework of doing retail business. It does not require additional labeling requirements as in case of Genetically Modified food items. Laws and health standards do not qualify it as a potential danger to customers’ safety. There is no additional export related restrictions specifically targeted at use of HPP technology.

Solve logistic problems

Perishable nature of food items puts pressure on retailers to sell their food products in a timely manner. Under this pressure, they have to manage logistics in a hurry and with an added cost for safe storage equipment use during transportation. HPP technology adds days, not hours, to the life of food items and enables retailors to operate over a wider area. In case of some food items, it is also possible to use sea freight instead of airfreight for transportation. A direct decrease in cost of transportation is the result!

Extend Shelf-life of products

Moreover, this extension in life time of a food items is an addition to its shelf-life. With extended shelf-life of a food item, retailers find themselves in a position to manage shelf-space in a better way.

Technology fully accepted by consumers

Since, HPP technology is produces near to natural products in processed-food-market, it fully accepted by your customers. The acceptability by your customers dramatically increases when customers come to know that HPP technology uses no additives and preservatives! In addition, there is little to no use of heat in HPP treatments of food items– only for food items where a combination of heat and pressure is desirable in combination of each other.